This Privacy Policy explains exactly what personal data 777i collects, why we collect it, how we protect it, and what rights you have as a player. Transparency is a non-negotiable part of how 777i operates.
These principles are embedded in every data processing decision at 777i. They are not aspirational — they are operational standards the platform is held to on a daily basis.
777i collects only the personal data that is strictly necessary for the purpose for which it is collected. We do not gather data speculatively or build profiles beyond what is required to operate your account, process your transactions, and comply with our regulatory obligations.
All personal data held by 777i is protected using 256-bit SSL/TLS encryption in transit and AES-256 encryption at rest. Access to player data within the 777i organisation is restricted on a strict need-to-know basis. Security audits are conducted on a regular schedule.
777i will never sell, rent, or trade your personal data to any third party for their own commercial purposes. Data sharing with third parties is strictly limited to what is necessary to deliver our services — payment processors, KYC providers, and regulatory bodies — and is governed by data processing agreements.
Players have the right to access, correct, export, and request deletion of their personal data held by 777i, subject to applicable legal retention requirements. These rights can be exercised by contacting 777i support at any time — requests are processed within 30 days.
777i retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law. Account data is retained for a minimum of five years following account closure to satisfy anti-money laundering record-keeping obligations. Data no longer required is securely deleted.
In the event of a data breach that poses a risk to the rights and freedoms of affected players, 777i will notify affected players as promptly as practicable following discovery of the breach. The notification will include the nature of the breach, the categories of data affected, and the steps being taken to mitigate the impact.
Your privacy matters to 777i. This Privacy Policy is written in plain legal English so that every player — whether in Karachi, Lahore, Faisalabad, or anywhere else in Pakistan — clearly understands what data 777i holds, why it is held, and what they can do about it. Please read this policy in full before creating or continuing to use a 777i account.
For the purposes of this Privacy Policy, "777i", "we", "us", and "our" refer to the operator of the 777i platform, accessible at 777i.today and all associated subdomains and digital applications. 777i is the data controller in respect of personal data collected through the Platform.
777i operates under international gaming regulations and maintains data protection standards commensurate with those required under applicable international frameworks. Player data is processed in accordance with this Privacy Policy and the obligations imposed on 777i by its operating licence conditions.
If you have any queries about how your personal data is processed, you may contact the 777i Data Protection team via customer support. Contact details are set out in Section 15 of this Policy.
This Privacy Policy applies to all personal data collected by 777i in connection with:
This Policy should be read alongside the 777i Terms & Conditions and the 777i Responsible Gaming Policy, both of which form part of the overall agreement between 777i and its players.
777i collects personal data through several channels, including the account registration process, ongoing account activity, customer support interactions, and technical systems that monitor platform use. The categories of data collected are set out in the table below.
| Category | Examples of Data Collected | Collection Method |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government-issued ID number | Registration form, KYC verification |
| Contact Data | Pakistani mobile number, email address | Registration form, account updates |
| Financial Data | Payment method identifiers (JazzCash number, EasyPaisa wallet, bank account details), transaction history, wallet balance history | Deposit and withdrawal processing |
| Technical Data | IP address, device type, browser type, operating system, session timestamps, geolocation data (approximate) | Automatic collection via platform systems |
| Usage Data | Games played, bets placed, bet amounts, win/loss records, session duration, product navigation patterns | Platform activity logging |
| Communications Data | Live chat transcripts, support ticket content, email correspondence | Customer support interactions |
| Preference Data | Marketing consent status, responsible gaming settings, communication preferences | Account settings, preference centre |
Sensitive Data: 777i does not intentionally collect sensitive personal data (including religious beliefs, health data, political opinions, or biometric data) unless specifically required for responsible gaming assessments or legal compliance. Where such data is collected, explicit consent will be obtained.
777i processes personal data for the following purposes, each of which is supported by a lawful basis as set out in Section 5:
Identity and contact data are used to create and maintain your 777i account, verify your identity and age, prevent duplicate account registration, and enable you to access all platform products and services including the 777i Login portal.
Financial data is used to process deposits received via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and other approved payment methods, to process withdrawal requests, to maintain accurate wallet balance records, and to detect and prevent fraudulent or suspicious financial activity.
777i processes identity and financial data to comply with anti-money laundering (AML) obligations, Know Your Customer (KYC) requirements imposed by its operating licence, and any reporting obligations required by applicable regulatory or law enforcement authorities. 777i is required by law to retain certain categories of data for defined minimum periods regardless of account status.
Usage data and financial data are processed to identify patterns of player behaviour that may indicate problem gambling. This processing supports the deployment of responsible gaming interventions including automated alerts, cooling-off suggestions, and referrals to support resources where appropriate. 777i considers this processing to be in the vital interest of players and the platform community.
Communications data is processed to respond to support enquiries, resolve complaints, and improve the quality of the 777i support service. Support transcripts may be retained for quality monitoring and training purposes, subject to the data retention limits set out in Section 10.
Technical data is processed to detect and prevent unauthorised account access, fraudulent activity, bot usage, and other security threats to the 777i platform and its player community. This includes anomaly detection systems that flag unusual login patterns or atypical betting behaviour for review.
Where players have given explicit consent, contact data and preference data are used to send promotional communications including bonus offers, free spin notifications, and platform updates. Consent may be withdrawn at any time through the account preference centre or by contacting support. Withdrawal of marketing consent does not affect the lawfulness of processing carried out prior to withdrawal.
Aggregated, anonymised usage data is used to analyse platform performance, identify product improvement opportunities, and optimise the user experience. This processing does not involve individually identifiable data.
777i relies on the following legal bases for processing personal data:
777i uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device when you access the 777i website. They enable core platform functionality, remember your session and preferences, and support security systems.
You may adjust cookie settings through your browser. Disabling strictly necessary cookies will affect the functionality of the 777i Platform. 777i does not use third-party advertising cookies or sell cookie data to advertising networks.
777i shares personal data with third parties only in the circumstances described below. In all cases, data sharing is governed by contractual data processing agreements that require third parties to maintain standards of data protection equivalent to those applied by 777i.
No Data Sales: 777i does not sell, rent, trade, or transfer personal data to any third party for that party's own commercial, marketing, or advertising purposes under any circumstances.
As an internationally operating platform, 777i may transfer personal data to servers, processors, or service providers located outside Pakistan. Where such transfers occur, 777i ensures that appropriate safeguards are in place to protect the transferred data, including:
Players may request further information about international transfer safeguards applicable to their data by contacting the 777i Data Protection team via customer support.
777i implements a comprehensive suite of technical and organisational security measures to protect personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:
No data transmission over the internet or mobile network can be guaranteed to be completely secure. However, 777i takes all reasonable technical and organisational precautions to protect your personal data and will notify you promptly if a breach affecting your data occurs.
777i retains personal data for the periods set out below, after which data is securely deleted or irreversibly anonymised:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | AML regulatory requirement |
| Financial Transaction Records | Duration of account + 7 years post-closure | Financial record-keeping law |
| KYC Verification Documents | Duration of account + 5 years post-closure | AML and licence obligations |
| Customer Support Communications | 3 years from date of communication | Legitimate interest / complaint resolution |
| Marketing Consent Records | 3 years from date of consent or withdrawal | Consent management obligation |
| Technical / Log Data | 13 months from date of collection | Security & fraud detection |
Notwithstanding the above, 777i may retain data for longer periods where required by a specific legal obligation, ongoing regulatory investigation, or unresolved dispute. Where data is retained beyond the standard periods for such reasons, players will be notified where reasonably practicable.
As a data subject whose personal information is processed by 777i, you are entitled to exercise the following rights. Requests to exercise any of these rights should be submitted to the 777i Data Protection team via customer support. All requests will be acknowledged within 5 business days and responded to within 30 days.
These rights are not theoretical. Every 777i player can exercise them by contacting the 777i support team via live chat or email at any time. Requests are processed within 30 days and are free of charge unless manifestly unfounded or repetitive.
In some circumstances, 777i may be unable to comply with a request — for example, a deletion request where 777i has a legal obligation to retain the data in question. Where 777i cannot comply, the team will explain why and advise on available alternatives.
You have the right to request a copy of all personal data that 777i holds about you, including account details, transaction history, and any KYC information on file. 777i will provide this in a structured, commonly used format.
You have the right to request correction of any inaccurate or incomplete personal data held by 777i. Where a correction is made, 777i will communicate the update to any third parties to whom the inaccurate data had been disclosed, where reasonably practicable.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no other lawful basis applies. Note that legal retention obligations may prevent full erasure in certain circumstances.
In certain circumstances — for example, where you contest the accuracy of data under review — you may request that 777i restrict the processing of your personal data to storage only, pending resolution of the relevant issue.
Where processing is based on consent or contractual necessity, you may request that 777i provide your personal data in a machine-readable format so that it can be transferred to another service provider.
You have the right to object to processing carried out on the basis of legitimate interests, including profiling. You may also withdraw marketing consent at any time through your account settings or by contacting support. Withdrawal does not affect prior lawful processing.
The 777i Platform is strictly restricted to individuals aged 21 years or older. 777i does not knowingly collect personal data from individuals under the age of 21. If 777i becomes aware that personal data has been collected from a minor, it will immediately close the relevant account, delete the personal data collected, and void any transactions associated with that account.
Parents or guardians who believe that a minor may have registered a 777i account are encouraged to contact 777i customer support immediately. 777i will investigate all such reports promptly and take appropriate action.
Age Verification: 777i employs automated and manual age verification checks at registration. However, if you suspect that a minor has circumvented these checks, please contact 777i support at [email protected] without delay.
777i sends promotional communications — including bonus offers, free spin notifications, reload promotion alerts, and platform feature announcements — only to players who have provided explicit marketing consent at the time of registration or subsequently through their account preference settings.
Marketing consent is sought separately from the acceptance of these Terms & Conditions and the Privacy Policy. Providing or withholding marketing consent has no effect on a player's ability to register or use the 777i Platform. Consent may be withdrawn at any time by:
Withdrawal of consent will be processed within 5 business days. Players may continue to receive non-promotional service communications — such as transaction confirmations, security alerts, and account notifications — regardless of marketing consent status, as these are sent on the basis of contractual necessity.
Where a player has provided marketing consent, 777i may use account usage data to personalise the promotional communications sent — for example, prioritising cricket betting offers for players who predominantly use the sportsbook. This personalisation is carried out using data held within the 777i platform and does not involve profiling by external advertising networks.
777i reserves the right to update this Privacy Policy at any time to reflect changes in data processing practices, regulatory requirements, or platform functionality. Where amendments are material, 777i will notify registered players via their registered contact details or via a prominent in-platform notification, with a reasonable notice period before the changes take effect.
The effective date displayed at the top of this Policy reflects the date of the most recent update. Players are encouraged to review this Policy periodically. Continued use of the 777i Platform following notification of an amendment constitutes acceptance of the updated Policy.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to raise a complaint about how 777i has handled your personal data, please contact the 777i Data Protection team through the following channels:
777i will acknowledge all privacy-related enquiries within 5 business days and will provide a substantive response within 30 calendar days of receipt of the request and any necessary supporting information.
If you are not satisfied with the response provided by 777i to a privacy complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.
This Privacy Policy was last updated on 1 January 2026 and supersedes all prior versions. Players who registered before this date and who continued to use the 777i Platform after notification of this update are deemed to have accepted the revised Policy.
Questions about how your data is handled? Our support team is available 24/7 in English and Urdu. Alternatively, log in to your 777i account to review your privacy settings and communication preferences.
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